Strategies for achieving global competitiveness of transnational companies

Olga Nosova

doi:10.31039/ljss.2024.7.187

Authors

Olga Nosova V.N. Karazin Kharkiv National University https://orcid.org/0000-0002-5638-6294

DOI:

https://doi.org/10.31039/ljss.2024.7.187

Keywords:

transnational company, transnational strategy, global competitiveness, value chains

Abstract

The paper discussed strategies for achieving the global competitiveness of transnational companies. Under the influence of geopolitical turbulences, global economic uncertainty in global markets, and supply chain disruptions international businesses modify their business plans in reaction to shifting conditions.

The basic approaches of transnational companies’ strategies to provide distribution of functions between the parent company and subsidiaries and branches, and the relationship between the overall corporate strategy and the development strategy of business units analyzed.

The most valuable and prosperous transnational company’s strategies are analyzed based on the criteria definition. The use of various instruments, methods, and tactics of transnational companies determined. The application of a complex transnational strategy with specific features and peculiarities is considered.

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