True (Cost) Prices in the Supply Chain of Coffee A Sustainable Supply Chain Finance View
DOI:
https://doi.org/10.31039/plic.2025.17.358Keywords:
True Costs, True Cost Price, True Price, Fair Price, Supply Chain, Coffee, Supply Chain Finance, Sustainability, Circularity, Circular Economy, Rhineland Business Model, Full Costing, Absorption CostingAbstract
In this article, the coffee supply chain is studied from the perspective of small and medium-sized enterprises (SMEs) to determine the true (cost) price of coffee in a sustainable supply chain from a financial perspective (supply chain finance).
Besides mapping the supply chain from Latin America to the Netherlands, the distribution of five SME coffee distributors in the Netherlands is studied (using the case study method).
For the supply chain as a whole, the true (cost) prices are estimated using two techniques of true (cost) pricing: shadow pricing (supply) and willingness-to-pay (demand).
Sustainability of coffee production, storage, transport, packaging, and consumption in the supply chain involves many aspects.
Monetising the costs of externalities and ensuring fair prices (e.g., income/wages for farmers) is a complex matter; this study is perhaps a (first) step toward further research on this topic.
References
Black, J., Hashimzade, N., & Myles, G. (2017). Dictionary of Economics. Oxford: Oxford University Press.
Bradley, T. (2015). Essential mathematics for Economics and Business. West Sussex: John Wiley & Sons.
Brealy, R., Myers, S., & Allen, F. (2020). Principles of corporate finance. New York: McGrawHill Education.
Brounen, J., De Groot Ruiz, A., Isaza, C., & Van Keeken, R. (2019). The True Price of Climate-Smart Coffee. Amsterdam: True Price Foundation.
Bucciono, R., Da Silva Rodrigues, M., Grenier, L., Handschmann, S., Heerwagen, A.-S., Hinner, R., . . . Täkhä, T. (2023). Coffee - International Finance for Logistics. Antwerp: Karel de Grote Hogeschool (KdG).
CoffeeMeister. (2025, October 22). CoffeeMeister. Retrieved from CoffeeMeister: https://coffeemeister.nl/collections/coffeemeister
De Boer, R., Steeman, M., & Van Bergen, M. (2015). Supply Chain Finance, its Practical and Strategic Value. Zwolle: Supply Chain Finance Community.
De Koffiejongens. (2025, November 19). The journey of your organic cup of coffee. Retrieved from De Koffiekjongens: https://dekoffiejongens.nl/biologisch/
DeVries, J., DeBruyn, S., Boerdijk, S., Julijn, D., Bijleveld, m., VanDerGiessen, C., . . . Pápal, S. (2025). Environmental Prices Handbook 2024: EU27 version. Delft: CE Delft.
Ebel, T., & Mohrschladt, R. (2022, 11 08). Mastering uncertainty by preparing for the unexpected. Retrieved from Camelot Consulting group: https://blog.camelot-group.com/2022/08/mastering-uncertainty-in-supply-chains-by-preparing-for-the-unexpected/
FED St.Louis. (2025, November 25). Global price of Coffee, Other Mild Arabica. Retrieved from Federal Reserve Bank of St.Louis: https://fred.stlouisfed.org/series/PCOFFOTMUSDM#
Financial-Times. (2019, June 3). From bean to cup, what goes into the cost of your coffee? Financial Times.
Galgani, P., Woltjer, G., De Adelhart Toorop, R., & De Groot Ruiz, A. (2021). Valuation Framework for True Price Assessment of Agrifood Products. Amsterdam: True Price Foundation.
Guelfi, G., Henzel, A., Verburg, L., Van Dijk, B., Grau, P., Arroyo, J., . . . Bornhorst, M. (2023). Supply Chain Finance - Mapping the 3 flows of the coffee supply chain. Zwolle: Windesheim University of Applied Sciences.
Henke, M. (2025, September 30). Deep-Tier Supply Chain Finance of Coffee. Neue Technologien für Mehrwerte im Supply Chain Financing. Ohne AI geht's nicht ... Dortmund, Germany: Cflox Business Summit 2025.
Hollinger, F., & Gross, A. (2019). Crop receipts - A new financing instrument for Africa. Washington: IFC.
Horngren, C. T., Datar, S. M., & Rajan, M. V. (2012). Cost accounting - a managerial emphasis (14th ed.). Harlow (UK): Pearson.
ICO. (2023). Annual Review 2022/2023. London: International Coffee Organization.
Jansen, J. (2024, December 12). Glossary Supply Chain Finance. Retrieved from ReserachGate: https://www.researchgate.net/publication/352996980_Glossary_Supply_Chain_Finance_V16_December_2024
Jansen, J. (2024). Supply Chain Finance Perspectives. In Supply Chain - Perspectives and Applications. IntechOpen.
Jansen, J. (2024). True Costing in Logistics & Supply Chain Management: How do we make decisions based on True Economic Trade-Offs (T-ETOs)? London Journal of Social Sciences, 52-85. doi:10.31039/ljss.2024.8.232
Jansen, J., Kaledinova, E., & Wolter, A. (2022). The use of cloud technology for sustainable performance of international supply chains: A case study. Transportation Research Procedia, 224 - 231. doi:10.1016/j.trpro.2022.09.027
JDE-Peet's. (2025, November 19). Our story. Retrieved from JDE Peet's: https://www.jdepeets.com/about-us/
Kuepper, B., & Kusumaningtyas, R. (2020). Monitoring the Sustainability Status of the Dutch Coffee Sector - Tracking Progress Beyond Certification . Profundo.
Le, C. (2021). Sustainable Supply Chain Finance - Value creation of blockchain application between the EU and Vietnam Coffee Supply Chain. Arnhem: HAN University of Applied Sciences.
Liao, Z., Prataviera, L., Ghadge, A., & Abushaikha, I. (2025). A sustainable supply chain finance ecosystem: A review and conceptual framework. International Journal of Production Economics, 1-15.
Martins, M. (2025, December 15). Sustainable ustainable . Retrieved from Worldbank IFC: https://documents1.worldbank.org/curated/en/913701468133190263/pdf/948240BRI0Box30Y0FMS0EO0SupplyChain.pdf
Nestlé. (2025, November 19). About us. Retrieved from Nestlé: https://www.nestle.com/
Nguyen, V. (2021). Sustainable Supply Chain Finance - Working capital management & sustainable strategy in the Vietnam-EU coffee supply chain. Arnhem: HAN University of Applied Sciences.
Ono, T. (2019). Overview of the Global Coffee Sector Supply Chain. New York: World Bank.
Peeze. (2025a, October 20). Interview Peeze. (J. Jansen, Interviewer)
Peeze. (2025b, October 22). Ons verhaal. Retrieved from Peeze: https://peeze.nl/ons-verhaal/
Pelikaan, D. (2025, October 22). De Pelikaan. Retrieved from De Pelikaan: https://de-pelikaan.nl/?gad_source=1&gad_campaignid=22440558692&gclid=CjwKCAjwgeLHBhBuEiwAL5gNEWcBH9jgSRIeHWLxPWjJ5ulKacb5KhKpm55nkeeOD9LTHmckvwwzEBoCzMwQAvD_BwE
Perloff, J. (2014). Microeconomics with Calculus. Harlow: Pearson.
Pfohl, H.-C., & Gomm, M. (2009). Supply chain finance: optimising financial flows in supply chains. Logistics Research, 149-161.
ProFound. (2025, October 27). Blockchain: Using technology to improve traceability in the coffee sector. Retrieved from CBI (Centrum tot Bevordering van de Import uit Ontwikkelingslanden): https://www.cbi.eu/news/blockchain-using-technology-improve-traceability-coffee-sector
Reinders, P., & Wijsenbeek, T. (1994). Koffie in Nederland: Vier eeuwen cultuurgeschiednis. Zutphen: Walburg Pers.
Roncalli, T. (2024). Handbook of Sustainable Finance. Paris: CC BY.
Saunders, M., Lewis, P., & Thornhill, A. (2003). Research Methods for Business Students. Harlow (UK): FT Prentice Hall.
Schoenmaker, D., & Schramade, W. (2023). Corporate Finance for Long-Term Value. Springer: Cham.
Speerstra, W., Ensing, H., & De Jong, A. (1974). Otganisatie en techniek van de handel - Deel I. Groningen: Tjeenk Willink.
Steeman, M. (2014). The Power of Supply Chain Finance - How companies can apply collaborative finance models in their supply chain to mitigate risks and reduce costs. Zwolle: Windesheim University.
TraceX. (2025, October 15). Building a Sustainable Coffee Supply Chain: Key Challenges & Solutions. Retrieved from TraceX Technologies: https://tracextech.com/sustainable-coffee-supply-chain/
True Price. (2014). The Business Case for True Pricing. Amsterdam: True Price Foundation.
True Price. (2025a, October 22). The True Price Experiment at Albert Heijn To Go. Retrieved from Albert Heijn (AH): https://static.ah.nl/binaries/ah/content/assets/ah-nl/core/about/duurzaamheid/paper-true-price-experiment-albert-heijn-to-go-june-4th.pdf
True Price. (2025b, November 24). What is true pricing. Retrieved from True Price Foundation: https://www.truepricefoundation.org/about-true-price/
TUKA. (2025, October 22). Ons Verhaal. Retrieved from TUKA Coffee Roasters: https://tukacoffee.nl/pages/ons-verhaal
Visual-Capitalist. (2025, October 15). The Economics of Coffee in One Chart. Retrieved from Visual Capitalist: https://www.visualcapitalist.com/the-economics-of-coffee-in-one-chart/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jan Jansen

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
You are free to:
Share: copy and redistribute the material in any medium or format. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution-NonCommercial-NoDerivatives-No additional restrictions.
Authors retain copyright and agree to license their articles with a Creative Commons Attribution-NonCommercial-