Ethical Decision-Making Using AI in Multinational Corporations
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https://doi.org/10.31039/ljis.2025.4.309Keywords:
Artificial Intelligence, Multinational Corporations, Ethics, Decision MakingAbstract
With technology developing at such a swift pace, much transformation is observed in multinationals. As known, one of the most sensational inventions that is changing business processes and decision-making is Artificial Intelligence. In this paper, we will discuss the ethical problems arising when decisions involving artificial intelligence have to be made by a multinational firm and how the problems can be solved by the firms while using this latest technology to gain a competitive advantage as well as make moral decisions in a world that is becoming complex with each passing day. We presented a relevant case study, based on recent events from leading multinationals such as Coca-Cola as well as relevant examples from Microsoft and Amazon and showed how AI is needed for ethical decision making.
By using Artificial Intelligence, numerous corporations can automate their processes, understand certain data and therefore effortlessly adapt to market adjustments. This will not only promote efficiency but also support multinational companies in making ethically effective decisions. As the company deals with problems in the global world, emphasis on ethical decision making serves as a key issue while attempting to build trust and integrity in their expansion efforts. The overall result is that ethical use of AI in business decision-making will bring about an overhauling of the corporate world and its advancement. Multinationals that will choose to adopt using AI ethically, stand tall and prepared for success in growth in a high-tech business atmosphere.
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Copyright (c) 2025 Tracey Nyaribo, Shanice Mumbi, Danish Bashir
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