Budyi Suswanto, Ernani Hadiyati, Rosidi, Gunadi, Rachmad Hidayat, and Bambang Sugiyono Agus Purwono, “The Effect of Strategy Innovation, and Market Orientation toward Competitive Advantage in Home industry of Madurese Traditional Weapon (Keris), Sumenep, Indonesia”, PLIC, no. 13, pp. 70–79, Aug. 2025.